Wednesday, September 23, 2009

Twitter for shitters

Twitter for Sh-tters works to raise money to build eco-san toilets (the aforementioned “shitters”) in communities throughout India. For every $400 we raise, Wherever The Need is able to build one shitter (the aforementioned “eco-san toilets”) that helps to stop the spread of disease, improves health and provides opportunity for as many as 30 years. The toilets below represent how many shitters your donations will help us build. (You know…so far. Keep donating – how about a dollar every time you hit the head?)












Why is sanitation such a dirty word? For whatever reason, it has become taboo to talk about it. We all poop, crap, dump, or whatever you call it! Well, we think it’s time to cut through the crap and start talking shit.

Why now? Because the world needs it. Lack of sanitation has become a life-or-death issue in the poorest parts of the world, and we can’t hold it in any longer.

The idea is simple: every day, Twitter users – whether they have 5 followers or 5,000 – will spend the day tweeting to try and get their followers to donate. Our “Daily Dumpers” can tweet about whatever crap they want from the best “potty humor” to simply just “talking shit.” The point is to take this long-avoided topic and, pardon the expression, step right in it.

Will you give a shit?





State of Maharashtra, India: Toilet Project


In India, according to conservative estimates, about 772 million people do not have a private place to answer the call of nature. Consequently, vacant lands, fields, bushes, roadside and railway tracks are being used for defecation with serious consequences for the environmental well being.

It has been computed that in China, India and Indonesia, twice as many people are dying from diarrhea than from HIV/AIDS.

In the State of Maharashtra, India, every year 3 million people are affected by diseases caused by defecation in the open. Of these 3,000 people die.

This video shows how this problem was solved using mass communication techniques.









Creative Team: Sanjay Sure, Sunil Shibad

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